LA Business Journal

Mob Scene, an industry marketing firm, has acquired a team from Ammo, which went out of business.

MARKETING: The firm is in expansion mode.

By MARK R. MADLER Staff Reporter

Mob Scene, an entertainment marketing agency for the Hollywood studios, television networks and streaming services, has expanded.

The Miracle Mile-based firm has acquired the five-person social/digital team that had previously been with Ammo Creative, a marketing agency in Hollywood that recently closed.

Projects by the Ammo team include marketing campaigns for “Top Gun: Maverick,” “Prey” and “Jurassic World: Dominion.”

The newly acquired team will be led by George Peña, senior vice president of social/ digital, and Kyle Parsons, vice president of social/digital and strategy, both former Ammo employees.

In addition to leading campaign strategies for Mob Scene client campaigns, Parsons will lead strategy to enhance and expand Mob Scene’s legacy businesses and offerings. Peña will oversee day-to-day activities of the company’s social/digital group and will act as senior producer on projects.

Tom Grane, founder and chief executive of Mob Scene, said he was pleased to welcome the new hires to his company as they have combined resources to create something bigger and unique for clients.

“Our new team’s secret sauce, in collaboration with our long-established, close access to filmmakers and talent on set, will certainly create unique new synergy opportunities for our studio and streaming clients,” Grane said in a statement. “Our acquisition of this team brings with it synergies and efficiencies, because the two entities have worked on many of the same major film titles, including ‘Avatar: The Way of Water,’ ‘Jurassic World: Dominion,’ ‘Puss in Boots: The Last Wish,’ and others.”

Mitchell Rubinstein, Mob Scene’s chief operating officer, said the company’s expansion into the areas of social/digital and strategy come at a time when it is seeking to develop and enhance the business and its service offerings.

“With the addition of this new social/digital team, we are paving the way for Mob Scene’s expansion into other business sectors that are on our radar for future growth, including new projects and campaigns within the experiential marketing space, brand activations and more,” Rubinstein said.

Parsons said he and Peña and the former Ammo team were excited to join a collaborative group of producers and creatives that understand the value of keeping their team intact.

“Mob Scene provides the ability to foster what we’ve built, while also providing exponential resources and capabilities to enhance our campaigns and better serve our new and existing clients,” Parsons said.

Founded by Grane in 2006, Mob Scene’s creative capabilities include large-scale production, trailers, promos, branded content, documentaries, and behind-the-scenes added-value content.

The company is currently working on campaigns for the films “Fast X,” “Dune 2,” “Barbie,” and “Kingdom of the Planet of the Apes.”

NEWS

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2023-05-29T07:00:00.0000000Z

2023-05-29T07:00:00.0000000Z

https://labusinessjournal.pressreader.com/article/281715503989344

LABJ