Cosm Investment Leads to Purchase

Playa Vista company buys Pittsburgh’s C360.

Cosm, a global technology company with headquarters in Playa Vista, has acquired video company C360 for an undisclosed sum. Founded in 2008, Pittsburgh-based C360 provides video solutions that integrate with major broadcasters and digital partners, including sports media companies, leagues and government agencies. C360 will continue to operate as normal out of Pittsburgh headquarters.

“We are excited to be joining Cosm, a company that is redefining how we watch and interact with sports video,” Carlos Silva, chief executive at C360, said in a statement about the deal, which was announed on Jan.11. “From Cosm’s world-class venues to our state-of-the-art technology that brings you closer to the action, C360 as part of Cosm is a perfect path to accelerate and forever change the way we watch and immerse ourselves in sports and entertainment.”

Early last year, Cosm was a lead investor in C360 as it raised funding to expand its capabilities with clientele and activate its technology inside arenas and stadiums.

“We invested in C360 last year to fuel its growth, and over the past 12 months recognized the incredible opportunity for us to go further, together,” Jeb Terry, chief executive and president at Cosm, said in a statement. “We have validated Cosm’s best-in-class tech stack with our history of innovation, recent R&D developments, and well-defined roadmap. Now, with C360 as part of our team, our capabilities become even more formidable in the immersive and linear production space. “This acquisition reinforces our commitment to our broadcast partners and the value-add approach we take to deal-making. It is a testament to our aligned visions of redefining the way the world experiences content and bridging the gap between the experience economy and immersive technologies,” he added.

The software and technology developed by C360 will expand Cosm’s virtual reality and direct-to-consumer offerings to capture content for its venues, including its recently announced forthcoming locations in Los Angeles and Dallas.

“C360 has been an innovator in bringing immersive video workflows to major broadcasts,” Devin Poolman, chief product and technology officer at Cosm, said in a statement. “Its cloud-based software solutions will bring new distribution opportunities to Cosm, and its expertise in camera systems and computer vision are a great fit with our in-house capabilities.”