YOLANDA MACIAS

CCO and Head of Digital Sales Cinedigm

Yolanda Macias has over 25 years of entertainment distribution and media experience. As chief content officer at Cinedigm, she is responsible for sourcing, evaluating, negotiating, renewing and acquiring global content rights from independent producers and studios for all distribution streaming platforms.

Macias also oversees third party digital streaming and physical distribution of over 30,000 films and series across all worldwide platforms and consumption models. Part of Macias’ responsibilities also include supervising the relationships with the company’s distributed content providers, in addition to overseeing the marketing strategy and customer growth. Her role within the company is not only essential, but a position for which Cinedigm relies on to grow and progress forward. With her leadership, Macias has helped Cinedigm transition from an aggregator of content to a full-service streaming company. She has secured home entertainment distribution and streaming rights for many leading brands.