LEBRON JAMES

Forward Los Angeles Lakers

2022-06-20T07:00:00.0000000Z

2022-06-20T07:00:00.0000000Z

LABJ

https://labusinessjournal.pressreader.com/article/299707121284362

SPORTS | 2022 LA500

In his basketball attire, the 37-year-old was unable to get Lakers into playoff form during his injury-plagued 2021-22 season – not long removed from leading them to the 2020 NBA championship. But in his business suit, primarily as cofounder of SpringHill Co. (with Maverick Carter), James has a thriving media company now valued at $725 million. James, whose endorsement deals with Nike and Beats Electronics combined with salary brought him nearly $100 million in 2020 according to Forbes (the most by any NBA player), recently aligned with PepsiCo (and Mountain Dew’s new energy drink) after 18 years with Coca-Cola, specifically to focus on educational, social justice and community initiatives.

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