SCOOTER BRAUN

Founder, Ithaca Holdings Board Member, HYBE

2022-06-20T07:00:00.0000000Z

2022-06-20T07:00:00.0000000Z

LABJ

https://labusinessjournal.pressreader.com/article/298337026716938

MEDIA & ENTERTAINMENT | 2022 LA500

Braun sold his company, Ithaca, last year for $1.05 billion to South Korea-based HYBE, thus monetizing his ownership while remaining at the helm of his personal management and production company in Hollywood. HYBE is at the epicenter of Korea’s K-pop music phenomenon. Included in the sale is SB Projects, which is Ithaca’s artist management, entertainment and media company. Braun’s clients include Justin Bieber, Ariana Grande, Demi Lovato, J Balvin, Ashley Graham and Tori Kelly. Braun has a good-guy reputation in Hollywood’s sharp-elbows personal manager/producer sector, although he had a public dustup with Taylor Swift when her sound recordings were sold years ago.

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