ANASTASIA SOARE

Chief Executive Anastasia Beverly Hills Inc.

2022-06-20T07:00:00.0000000Z

2022-06-20T07:00:00.0000000Z

LABJ

https://labusinessjournal.pressreader.com/article/298259717305610

MANUFACTURING & RETAIL | 2022 LA500

Soare began her career as an aesthetician and opened a brow studio in Beverly Hills in 1997. Soon after, and with celebrity clients in tow, the native of Romania founded Anastasia Beverly Hills. The brand’s product line focuses on eyebrows, and its Golden Ratio and Eyebrow Shaping Method is is sold online and at department stores. In 2018, Soare sold a minority stake to Texas-based TPG Capital, which valued the company at about $2.5 billion. She partnered with House of Beauty to launch an Anastasia Beverly Hills store and salon at the DLF mall of India in August.

en-us