YNON KREIZ

Chief Executive Mattel Inc.

2022-06-20T07:00:00.0000000Z

2022-06-20T07:00:00.0000000Z

LABJ

https://labusinessjournal.pressreader.com/article/298105098482954

MANUFACTURING & RETAIL | 2022 LA500

Kreiz, an Israeli, joined Mattel as chief executive in April 2018 with the goal of reviving the company by developing its iconic products into movies, television shows and video games. Prior to joining Mattel as CEO, Kreiz was on the company’s board. He sold digital media company Maker Studios Inc. to Walt Disney Co. in 2014 for $500 million, a year after joining Maker as chief executive. A protege of media mogul Haim Saban, Kreiz co-founded Fox Kids Europe, an entertainment company with pay TV channels in more than 50 countries and served as chief executive and chairman. Fox Kids was bought by Disney in 2002.

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