HEATHER HASSON

Co-founder & Co-chief Executive Figs Inc.

2022-06-20T07:00:00.0000000Z

2022-06-20T07:00:00.0000000Z

LABJ

https://labusinessjournal.pressreader.com/article/298096508548362

MANUFACTURING & RETAIL | 2022 LA500

Hasson co-founded Figs with Co-chief Executive Trina Spear in 2013. Hasson’s responsibilities include product development and marketing, while Spear’s focus is on operations. Hasson received a bachelor’s degree in political science from University of Wisconsin-Madison. After graduation she moved to Italy to run a high-end handbag company for 7 years. She got the idea for Figs after altering traditional scrubs for a nurse friend and named it after her favorite fruit. She and Spears made their first sales from their car parked in front of hospitals during shift changes, and later at medical conferences. They also spread the word on social media and began selling via their website.

en-us